Mobile Web 2.0 Summit

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Live Qik page Osney Medias' Mobile web 2.0 Summit aims to:
Clarify the principles of Mobile Web 2.0 and understand how to create the business models required for an enduring industry
Determine who has value in the value chain and discover
Find out what tools can be used to understand the Mobile
Explore the role and revenue potential of Mobile Web 2.0 in advertising and brand impact
Discuss how to ensure excellent end to end user experience
Examine what social networking means from a mobile
perspective and how to monetise user created content
Discover the realities of billing models surrounding Mobile Web 2.0 and their impact on the market
Compare the world of PC and Mobile Web and determine how
Web 2.0 and Mobile Web 2.0 will share content
Hear from the latest start-ups and their ideas for the newest applications and services
Learn about the next generation platforms and enablement and the implications for Mobile Web 2.0




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who is using Mobile Web 2.0 and how can we understand them better?

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There's a problem with this question... It assumes that there is something called Mobile Web 2.0. The fact is, as Dan Applequist eloquently said:

"...It is services that already exist all around us."

And he's exactly right. The mobile internet right now is quite focused on extending the experience that people have on their favorite sites to the mobile phone.

Calling something (anything!) 2.0 is kind of par for the course right now. The fact is, there *has* been a change, there are new approaches to how sites are designed to work on mobile phones.

The most straightforward approach is that mobile sites need to be designed specifically for the mobile experience, which is kind of the old WAP rule, but still makes a lot of sense. Then you have people like Skyfire who are working towards a web-like experience using online computing to handle all the heavy load stuff like AJAX on their own web-servers whilst your handsets' processor isn't stressed out.

Devices are going in different directions though, so it makes sense that there isn't One approach, but several. An iPhone for example can really handle a web-like experience easily due to it's sophisticated browser and large form factor, hence all the iPhone specific sites out there. The iPhone of course accounts for something like 0.01% of Global handsets, but ignoring that for the moment, the fact is that there is demand for (and subsequently money to be made) mobile sites designed to cater to specific devices.

I think this is a Bad Thing, but I also recognise that it is currently unavoidable. Ultimately by using strict XHTML and mobile CSS (liquid layout) whilst sticking to the principle that you need to give people clear and uncluttered access to what they're looking for, one day perhaps a one-size fits all mobile site design solution will be out there, but not yet.

I'm meandering, sorry :) There are two questions to answer here I think "What is mobile web 2.0", and "who is using it?". For the first question the answer is truly straightforward - The mobile web (2.0) can be thought of as:

* Open - the walled gardens have fallen and anyone can create a mobile site and drive people to it. People *can* visit those sites for the same reason; no more gardens.
* Free to browse - or near enough. Every operator now has unlimited (ahem, Voda 500mb limit, ahem Orange etc) data packages allowing unfettered and bill-shock-free mobile web experiences.
* Standards driven - Using mobile CSS and XHTML you can now create rich web-like experiences for the average mobile phone user
* Not Ringtone sites - up until fairly recently, the vast majority of sites that would work on mobile were predicated on the clear ambition of extracting cash from the visitor.

The second question of who is using these types of sites is a red herring I think; anyone who uses the web fairly regularly and has a mobile would want to use the web on their mobile, so the real question is

"how do we understand what people want when they're using the web on their mobile?"

And the answer is simple: Quick uncluttered access to what they want to look at. That's it. There's no great secret in designing sites for the mobile web, any more than there are in designing sites for the Inter-web. But as we know the vast majority of sites on the web are, well, terrible. And still somehow often filled with flashing star backgrounds and CRM systems that just don't work.

The lesson,also, is simple -

design to standards.
Make it easy for people to find what they are looking for.

--
Posted by: Alfie
blog: 4lfie.com

(accompanying image © Rudy De Waele

Posted by Alfie

29th May 2008, 09:57   | tags:,

ookiine says:

Ever look at www.webware.com?

29th May 2008, 11:26

Osney Media says:

That's the sort of extensible AJAX rich stuff that SkyFire are trying to enable. There's a big camp that is looking to web 2.0 to inform what will work for mobile too.

29th May 2008, 11:32

Charlie says:

i agree. i have a HTC TyTn II for a while which looked the better option than waiting for the iPhone when it came out - putting aside the hell of WM and driver failures in the device - the web experience has not changed my world. i put that down to site design and lack of clear thought about what a mobile user is actually doing with their day. The most exciting service i have used is Amazon - in a book shop, see a book, instant & clean route to price check and alternative purchase. brilliant. more services like this and people will use them. The neatest thing the phone does is GPS+G maps - real time positioning. however, the lack of simple integration with devices such as the camera etc, means that the fun of geo-tagging etc, is beyond me at the moment, which is crazy for such a lump of phone (also, the reality of GPS is that it only locks when you move, not when you stand still... but anyway).

one major issue with "mobile 2.0" is the shocking quality of the handsets. i have to reboot two or three times a day. some nokias make me glad i have a HTC. this is a material issue in advancing the platform. the average user is scared backwards from any service that locks or crashes their handset. until this position improves advances in the mobile web i think will be a lot slower than many people hope.

29th May 2008, 12:26 | edit | delete

Alfie says:

I had a similiar buying experience when I first used Ebay when I got a mobile on 3's X-series. I was on a bus to my sisters and decided to play with it, I wanted a new memory card for the device and I hadnt got round to buying one so I thought it would be a good test use case. Under 10 minutes I'd ordered one. Really drove home the point of having mobile sites designed to *do what you want them to do*.

I think what Google (with their whole suite, especially maps on Android) are doing is quite game changing, and a look at what the future has to offer. Let's take your GPS example. At the moment, geotagging is limited to the iPhone, a couple of handsets, and a hack. This quarter (next month) see Sony Ericsson releasing the C702 and Nokia the N96 and N78 which have geotagging as standard. This is going to usher in a new layer of meaningful data to social networking and blogging sites that take advantage of it properly. With the cost of GPS chips decreasing dramatically, it's going to be de rigeur soon imo.

You say that handset quaility/crashing is a major issue, but you also supplicate this by saying basically that 'them's the breaks' on the OS development road, and I couldnt agree more. I was thinking about Android yesterday after watching the demo video and made a short post about it.

The idea which excited me came out of thinking what untrammeled paths are left out there, and the mobile OS really is the one. Google are entering a Global market dominated by only a few OS manufacturers, and using the same deployment strategy as everyone else; deals with manufacturers/operators. But what if the OS was available for all the handsets capable of running it, by simply flashing your phone and over-writing the existing OS?

I, for one, would totally do it. a million mobile geeks out there would too, and more importantly, tens of thousands of coders will want to crack the driver/hardware problems that such a project would throw up. My point is, if a flashable Android OS was available, it would disrupt the entire OS/Manufacturer/Operator chain, whilst maintaining the Open principle which Google is rightly maintained as having in their approach.




29th May 2008, 12:41

I'm in Windows Mobile Hell on my T-Mobile Wing, but I hear rumors that this platform will run Android with very few issues--after Android gets a few driver bugs worked out. I'm not sure what kinds of problems would be solved by making room for a hardware abstraction layer on every phone, but it would certainly help developers provide a consistent level of quality across hardware models.

Windows Mobile, in particular, has nasty problems with resource management. It has memory leaks. Features will launch, try to do something, fail for one reason or another, and then stay resident (at least partially) in RAM and refuse to get garbage-collected. The RAM left, after a while, isn't enough to actually play a sound file or trigger the vibrator motor to let me know I have an incoming call. Sometimes this triggers an emergency garbage collection routine that doesn't really have time to finish before the caller hangs up. In a phone, not ringing when there's an incoming call is abject failure.

SKTools allows me to keep an eye on this process, but it really only tells me about when it's time to hit the reset button. I truly hope Android is better written.

I do have tons of ideas for what I see happening and what I'd love to see happen instead. And I certainly wouldn't mind tossing you an article. What's the submission process?

[*]

29th May 2008, 15:36

Alfie says:

I must admit, I've never owned a microsshaft device, but what you're describing sounds like mobile *hell*, even Symbian let's you know when it's screwed. Would love you to submit a piece Laz, Ill email you direct on how to post.

29th May 2008, 16:17

tullis (tullis-at-hypothetical-dot-co-dot-uk) says:

I'm an avid user of the mobile second web. A large factor for me is that I'm constantly depending on battery powered devices and a 2.5/3 G connection, because I have no mains electricity and no phone line at home. One of the up/down-sides of being a river gypsy.

I use Opera Mini on a SonyEricsson K850 much of the time, especially if the laptops are all flat. Other than that I've got a Nokia 770 with both Gecko and Opera based browsers in ROM.

Most of the time, I just use the same sites and services I would do if I was sitting at a desk, although I have to get used to zooming in and out of pages in Opera Mini. It's rare to find something that I can't make work *at all*.

I have an issue with the quality of much of the mobile Java (j2me) content out there. Support requests disappear into the ether, I imagine because there are more users with Symbian and Windows Mobile operating systems out there.

Android is at a very early stage on the 770 and will probably never be usable. Still, why would I want to replace Linux on the device anyway?

29th May 2008, 16:27

Alfie says:

wow, I never knew you lived on a river boat Tullis, bad ass!!

I really loved my Nokia 770, but I got it free and somehow have not been able to justify splashing out on an N800.

So would you say that you fall in the camp of "create a different site for an existing service which is specific to mobile requirements (this can still be using all the same dynamic content/data on the main site) or in the camp of Web fits on mobile (Opera Mini zoom etc.)

29th May 2008, 16:48

tullis says:

Web fits on mobile, easy.

Do away with the m.sitename addresses and the cut down versions of things.

Definitely don't do browser sniffing, because you won't be able to keep up.

Screens are getting bigger, touchscreen sales are going through the roof and predictably, Windows gets buggier day by day, not that that has anything to do with it.

If Internet Explorer supported SVGs, there would be a different design model already, I think.

29th May 2008, 17:04

Alfie says:

it's funny, your points 1 and 2 above basically mean - there's no reason for there to BE a "mobile" internet :)

I personally think the form factor is going to be the biggest shift in the next 3-5 years - clamshells and 320x240 will be a thing of the past. People will get used to a larger form; it might mean they dont fit as easily in the pocket, but a 640x480 screen with a nice juicy processor and something like Skyfire running and you've got what amounts to a laptop with a sim card.

29th May 2008, 17:23

james(blog-at-mus-ic-dot-co-dot-uk) says:

My mobile web (per se, rather than the whistles'n'bells 2.0 type) experience has been rubbish thus far. Maybe, as an avid consumer with a desktop PC set up just the way I like it, to be limited to no-Flash versions of sites, or horiffically limited implementations (m.Facebook is basically just a webmail system) or - worst of all - a completely inept attempt at mobile experience (have you tried multimap?) it leaves me dispirited and - as a previous commenter has mentioned - going 'non-mobile' version.. or just giving up (I have still FAILED to upload to Flickr a photo I took on my phone.. why? Because any aoftware that IS available comes packaged for ActiveSync installation and it ignores the pics I've emailed) and waitng till I get back to my desktop.

Perhaps this is a grumbly, unobjective response, but it's timely, since I've spent this week with just my Samsung i600 and an E-GSM connection (not a river gypsy.. just on holiday!)

But I don't just come with problems.. my solution? A unified platform (hmm.. could I get Android working on this?) which integrates the rich web experience that we get on our desktops down to 320x240.. isn't that what CSS is for? Flash? Air? Silverlight? I think perhaps Smartphones are further down the pecking order than developing for Mac OS X.. can you believe you still have to run Safari in Rosetta mode to get Shockwave to work?

I'll stop now before I end up in a kniption.. in a Morrisons cafe of all places...

29th May 2008, 18:07 | edit | delete

Alfie says:

There's definitely something on the Horizon to bring rich web stuff to mobiles. You've got Firefox (Moz.) coming, you've got the Skyfire guys (who if they port to Symbian successfully are going to make a *lot* of money), and I know for a fact that some *very* interesting things are about to start happening with a Large Mobile Phone Manufacturer and Silverlight.

It's a sad state of affairs, but I do think that overall there is a promise of much better things to come, and sooner rather than later. But then I've always been an optimist.

30th May 2008, 08:47

tullis says:

Who makes Large Mobile Phones any more?

I checked out Skyfire and it does look interesting, but again there is no J2me version. It doesn't even feature on the list.

Out in the cold again.

30th May 2008, 11:58

Charlie says:

from my own experiences and discussing it with "non technical" friends, and even my mother over the last few years i think that mobile services will have a wide market, but they have to 1) have a simple clear purpose, with few bells and whistles 2) work quickly and efficiently 3) look solid, not necessarily pretty, but solid. 4) come from a trusted brand

screens are very hard to read for non-techies, especially mobile screens, and this needs to be born in mind.
- Clarity
- Simplicity
- Efficiency
are far, far more important on mobile where you simply will never get the chance to have a flashy "how to" demo, or lots of screen navigation hints etc. its got to be 1-2-3-done.

platform has a lot to do with this. WM IE is a crime against users. the OS leaks like a government department.

in a sense you may not need traditional browser - just some kind of widget interface. service not formatting. get the job done with minimum expression.

30th May 2008, 14:36 | edit | delete

Alfie says:

Nice summation Charlie

"the OS leaks like a government department."

pffffffffffft

30th May 2008, 14:54

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